The 21-and-under event will be held from 8-12 November

For the first time, Panasonic is a Bronze Sponsor of the Intesa Sanpaolo Next Gen ATP Finals, one of the most important tennis tournaments in Italy and the international showcase of the best young talents in the ATP Tour. From 8 to 12 November, the top eight 21-and-under players in the world will compete in Milan and home fans will have the opportunity to support the two Italians who have obtained the qualification, Lorenzo Musetti and Francesco Passaro.

The healthy competitiveness, respect for rules, dynamism, fair play and top performance of these young athletes are the values shared by Panasonic, a leading company that with its products that look to the future for a brighter tomorrow has always worked to improve the lives of people and future generations, just like the athletes who take the court at the Intesa Sanpaolo Next Gen ATP Finals. The company logo will be visible in all the promotional material, on the backdrops, on the sponsor boards and on the tournament website.

In the hospitality room, Panasonic’s top-of-the-range 4K OLED TVs will make guests live the experience of the court in the highest quality. And for the athletes, in the locker rooms, on display is the new Multishape modular system, which supports man in his daily grooming routine.

Riccardo Bisoglio, Communication Manager at Panasonic affirms said: “The Intesa Sanpaolo Next Gen ATP Finals are among the most anticipated sporting events of the year and it is a great pride for us to be there. As a global leader in the development of innovative technologies and solutions, we care about the future of our planet, and with it, that of future generations. Supporting sport fits perfectly into the circle of our brand values to make society and people’s lives better, and we are proud to be able to do our part.”